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Seventh Generation is a company producing products that limit the amount of negative impact on the environment. Their product line includes dishwashing liquid, toilet paper, paper towels, baby wipes, and laundry detergent, to name a few. Seventh Generation is now interested in producing a new line of clothing, mostly t-shirts, shorts, and long pants for both men and women. Their research indicates that they should use psychographic segmentation in their marketing strategy. Which group of segmentation variables will Seventh Generation be using?

Answer :

sandlee09

Answer:

Personality Characteristics and Lifestyles

Explanation:

Based on what they are trying to produce and sell, which are clothes for both men and women. In the context of psycho-graphic segmentation the segmentation variables that they should be looking at are Personality Characteristics and Lifestyles. These variables will allow Seventh Generation to come up with specific designs that will appeal to the population that they are targeting as well as be useful for them.

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