In an effort to increase its total sales, Champion has started exporting its spark plugs for use by several German auto producers. Champion is pursuing a _____ opportunity.
a. mass marketing
b. market development
c. diversification
d. product development E. market penetration
The right answer for the question that is being asked and shown above is that: "d. product development." In an effort to increase its total sales, Champion has started exporting its spark plugs for use by several German auto producers. Champion is pursuing a product development opportunity.
