In _____, you place an ad in a magazine, newspaper, radio, billboard, or television that includes a phone number, e-mail, or snail-mail address, and wait for the orders to come in.
A. telemarketing
B. direct mail sales
C. guerilla marketing
D.direct response advertising
Promotional method in which a prospective customer is urged to respond immediately and directly to the advertiser, through the use of a 'device' provided in the advertisement.
