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In the context of psychographic segmentation, _____ segmentation divides people into groups according to the way they spend their time, the importance of the things around them, their beliefs, and socioeconomic characteristics such as income and education.

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martinajacquet martinajacquet

Today at 11:05 AM

Answer:

Lifestyle segmentation

Explanation:

In the context of psychographic segmentation, lifestyle segmentation is the one that includes what someone values and how people spend their time and money. It analyses three aspects of someone's lifestyle: activities, interests, and opinions, also known as the 'AIO variables'.

The lifestyle segmentation, therefore, includes the activities a person enjoys and will spend money on, how much they enjoy those activities and the method they use when they spend money on those activities.

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