While developing an effective integrated communication, once the target audience has been defined, marketers must do all these steps EXCEPT ________.
A) determine the desired response
B) collect feedback
C) choose the media through which to send a message
D) identify potential distractions
E) design a message

Answer :

Answer:

The correct answer is letter "D": identify potential distractions.

Explanation:

Once determined the target audience for an effective integrated communication it is imperative to identify campaign goals and potential limitations, gain some insight, understand the competition and identify the competitive edge, brainstorming a strategy after being well informed about the contributing factors, review the brainstorming and come up with the final plan, and communicate the idea. Identifying potential distractions has nothing to do within this process.

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