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Felix launched a Google Search Ad campaign to drive sales of tools on his home improvement website. After reviewing sales data from the first week, Felix notices higher sales from ads with a specific picture of his tools. He changes the pictures of his other ads to be similar to the successful ads. Which type of channel optimization is Felix using to drive higher tool sales?

a. Creative
b. Targeting
c. Media Mix
d. Bidding

Answer :

jepessoa

Answer:

A) Creative

Explanation:

When a company uses creative channel optimization it is personalizing their channel to individual preferences. In this case, Felix realizes that one specific picture attracts more customers, therefore he will personalize his ads with that picture in order to attract the largest possible number of customers.

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