Answer :
Answer:
Traditionally, although it was the consumer who purchased and used the goods and services, the sellers and the companies yield a massive power in the market.
However, in modern times where information holds the true power, backed by the new regulations, the consumers now are more informed and aware about the market, it's companies and the products and most of the time they make informed decisions.
Moreover, the purchasing power of the Customer is on the rise too. Giving more decision power, choice and sovereignty to the consumers. This pushes the competition and the sellers to provide better quality goods and services.
Explanation: