A number of yogurts are marketed under the Dannon brand, including Dannon All Natural, Dannon Fruit on the Bottom, Dannon Light & Fit, DanActive, and Dan-o-nino. The large variety of yogurts under the Dannon brand is an example of a: a. product modification. b. product line. c. product equity. d. marketing mix. e. product mix.
A Product line is a group of related products produced by one manufacturer. Product lines are often part of a marketing strategy. Companies keep adding more products to attract buyers.
