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A city hired a research company to survey spring break vacationers to learn about this market. One of the questions asked was, "If you were able to hang out on the beach with any celebrity, who would she or he be?" This type of question is a means for gathering _________.

Answer :

oresegunabisola

Answer:

Qualitative data

Explanation:

Qualitative data is defined as the data that approximates and characterizes. Qualitative data can be observed and recorded. This data type is non-numerical in nature. This type of data is collected through methods of observations, one-to-one interview, conducting focus groups and similar methods.

jepessoa

Answer:

qualitative data

Explanation:

Researchers seek two types of data, quantitative and qualitative. Quantitative data measures numeric variables and is expressed in numbers, while qualitative data measures types of data, e.g. tastes, likes, expectations, etc. Qualitative data is generally gathered through surveys and in-depth interviews, and there are no correct or incorrect answers.

Once the data has been gathered, qualitative data is sorted in groups and quantified. E.g. a beauty cream survey gathers 1,000 different answers about consumer expectations regarding a new product and the research team will sort them into groups (e.g. softness, moisture, textures, etc.) and then quantify the groups.

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