Answer :
Answer: The correct answer is "the marketing management process".
Explanation: The mangerial act of developing, implementing, and controlling marketing programs is called the marketing management process.
The marketing process consists in analyzing the opportunities that the market offers us, researching and selecting the appropriate niches and designing and planning strategies.
The general marketing process in any company includes all the phases that it goes through until a marketing strategy is implemented, executed and evaluated, analyzing it from practically the moment it is born and it is just a simple idea.