Answered

Rogers suggested that ideas are diffused through the market in systematic stages. During the ________ stage the customer decides whether or not to try the product.

Answer :

During the Decision to adopt stage  the customer decides whether or not to try the product.

Explanation:

  • Diffusion of Innovation (DOI) Theory,was framed by E.M Roger in the year 1962.

  • Diffusion of Innovation (DOI) Theory,is one of the most oldest theories of social science.

  • This theory explains that how a new idea,product or behavior is first introduced and then how it diffuses ,and becomes a part of the social system as a whole

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