Answer :
Answer:
(a) Identity
Explanation:
The BRIE Model is an acronym for
B-Boundary
R-Resources
I-Intention
E-Exchange
An entrepreneur who creates a boundary within the environment is trying to create an Identity for his firm.
Answer:
A. Identity
Explanation:
BRIE model is a model used by entrepreneurs in achieving main activities needed to get a business started. Boundary is one of the main elements the acronym stands for. The others are Resources, Intentions and Exchange.
Boundary involves creating a place for your business, not only physically but also in individuals minds (both competitors and customers). The entrepreneur creates is boundary making him different from the rest. By doing so, the entrepreneur lays down an identity of his business both to competitors and customers. Ways entrepreneurs can achieve this can be through the use of internet website, advertising and so on.