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For determinant differences to exist, actual or perceptual differences must exist between brands. And the brand difference must be important to customers as they decide which brand to purchase. A. True B. False

Answer :

Heroine26

Answer: True.

Explanation: it is an absolute truth that for a determinant differences to exist, actual or perceptual differences must exist between brands and the brand difference must be important to customers as they decide which brand to purchase.

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