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Geraldo went to the supermarket to buy a bottle of chocolate syrup. While there, he saw the new National Enquirer at the checkout stand. He had not planned on buying the magazine, but on the spur of the moment, he bought himself a copy. This is an example of:

Answer :

Answer:

Impulse buying  

Explanation:

Unconsciously our mind driving our impulse behavior. This is very important to know the impulse behavior. There are some reasons why we do impulse buying such as  

  • To love shopping
  • The loss of aversion switch
  • Twisted heuristics
  • There is a desire to save
  • Rose-tinted lenses

These are some points due to which a person is behaving impulse buying. Gerald is an impulse buyer because when he wants to the supermarket he buys a chocolate syrup. This is an example of impulse buying.

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