Answer :
Direct distribution is one of the least expensive route to access customer directly
Explanation:
- Direct distribution is one the method which does not involve any intermediaries.
- They do not have dealers, sub-dealers, etc to reach the customer with the product.
- Online shopping enables direct distribution
- Since direct distribution does not involve intermediaries, it can reach customer more quickly and the cost is also less.
- Whereas when the product is reached through indirect distribution, then we have to spend amount on transport to reach product to dealers, then dealers spend money to sub-dealer and so on.