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3. C R M systems: – Capture and integrate customer data from all over the organization – Consolidate and analyze customer data – Distribute customer information to various systems and customer touch points across enterprise – Provide single enterprise view of customers What is a CRM system? What type of software system would be appropriate for supporting the needs of a CRM system expressed in the lines above? Explain and justify your answer.

Answer :

Answer:CRM stands for Customer Relationship Management. It is a system for managing customers and their needs.

Collaborative CRM

Explanation:

The system described here involves communication between different departments and exchange of customers data and information. This is typical of collaborative CRM software

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