A company runs food service concessions for sporting events throughout the country. Their marketing research department chose a particular football stadiumt to test market a new jumbo hot dog. It was found that the demand for the new hot dog is given approximately by

p=6-ln(x), 5 ≤ x ≤ 500,

where x is the number of hot dogs (in thousands) that can be sold during one game at a price of p dollars. If the company pays 1 dollar for each hot dog, how should the hot dogs be priced to maximize the profit per game?

Price = __________