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An ad for Mongoose mountain bikes shows a serious biker traversing remote and rugged but beautiful terrain and states, "There are places that are so awesome and so killer that you'd like to tell the whole world about them. But please, don't." This ad uses the ________ appeal.

Answer :

Answer:

sensory  

Explanation:

Sensory appeal: The term "sensory appeal" is described as one of the types of market branding that tends to appeal to every sense associated with a specific brand. Sensory appeal ought to utilize the senses to associate with different customers on a particular "emotional level". However, brands can even forge "emotional associations" in a customer's mind through senses appealing.

In the question above, the given statement represents sensory appeal.

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