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Vibgyor Inc., a manufacturer of smartphones, has entered into a 15-year partnership with a software company to develop sophisticated operating systems and innovative mobile applications for its cell phones. This would mean that both the companies will have to mutually share their resources, knowledge, and capabilities to develop a superior product. What is the relationship between Vibgyor and the software company best referred to as in this scenario?

Answer :

Parrain

Answer: b. A Strategic Alliance

Explanation:

A Strategic Alliance refers to two or more entities agreeing to work together and involves them sharing their resources, knowledge, and capabilities to develop a superior product or other objectives that might not be tangible.

The Companies will remain independent while this is done.

The relationship between Vibgyor and the software company can therefore best be referred to as a Strategic Alliance.

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