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Describe the six steps in identifying and building a USP.

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6 Steps to Creating a Unique Selling Proposition (USP)

Step 1: Describe Your Target Audience. Before you can even start marketing your services, you need to know who you are targeting. ...

Step 2: Explain the Problem You Solve. ...

Step 3: List the Biggest Distinctive Benefits. ...

Step 4: Define Your Promise. ...

Step 5: Combine and Rework. ...

Step 6: Cut it Down.

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