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Answer:
Quantitative research is all about numbers. It uses mathematical analysis and data to shed light on important statistics about your business and market. This type of data, found via tactics such as multiple-choice questionnaires, can help you gauge interest in your company and its offerings. Also,quantitative customer research incorporates a survey-based approach to gain feedback in relation to a populations ideas and opinions. It's important to ensure a suitable sample size is used to gain accurate and trustworthy results.
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