(1 point
3. The ICorp company markets a successful line of computer equipment. Recently, they have
begun to make a new type of smart phone. The public isn't enthusiastic about the new product,
and during the first year, it does poorly on the market. To combat this, ICorp launches a new
marketing campaign, running television and radio ads, purchasing billboard space, and even
integrating their product into an episode of a highly viewed TV show. ICorp's reaction is an
example of an)
A)availability heuristic
B) representative heuristic
C) escalation of commitment
D) behavioral directive