Please answer!

"ESPN followed our season and told my story. When the project
began, I hated the attention. I had less than zero interest in being some
sort of inspiration or poster boy for overcoming adversity. I just wanted
to be a football coach. Coach Mendez. Plain and simple. But after the
story ran, the response forever changed the way I look at my life. That's
when I realized the power of our relationship, football. You and me."
What is the contradiction that is noted here? *