Answer :
A vertical marketing system is when channel functions are performed by the intermediary and integrated at the most optimum point for efficiency - True
When tasks carried out by the intermediary in the channel are combined at the point where efficiency is at its highest, this is known as a vertical marketing system. It occurs when producers, distributors, and retailers collaborate to meet the demands of their customers. It enables one business to have complete control over the making and selling of a product.
As a result, business owners may effectively manage their organizations and increase their market share. A vertical marketing system aims to reduce rivalry and conflict that frequently exist between businesses. Better efficiency and lower production costs are the results.
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