INTRODUCTORY INTERNATIONAL BUSINESS (2500-3000 words)
PURPOSE
The purpose of this assignment is to enhance learners’ ability to assess the challenges faced by firms venturing into foreign markets.
REQUIREMENT
Assume that Proton plans to expand its market by setting up a new production facility in Saudi Arabia in the year 2022. Evaluate the possible effects of political and economic environment in Saudi Arabia on Proton’s operations and products. Further, using Michael E. Porter’s ‘Diamond’ Theory to analyse Proton’s competitive advantage.
[Total: 50 marks]
Part II (10%)
ONLINE CLASS PARTICIPATION
Discuss the following topic(s) in the forum and submit proof of your participation in the online discussions:
Discuss what is the difference between the "Economic Classification by Income" and the "Economic Classification" by region
Explain what is meant by the terms "trade creation" and "trade diversion".
Discuss the steps that firms should take to follow ethical product safety practices.
[Total: 10 marks]