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Allison is attending a seminar where a presenter is attempting to persuade people to make a rather risky but potentially profitable financial investment. the presenter provides a rational and factual explanation for why the investment is profitable, even though there are risks involved. alison finds the presenter’s idea compelling and decides to invest. the way the presenter persuades allison to invest exemplifies the:

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Erudite1
This example exemplifies CENTRAL ROUTE TO PERSUASION.
Central route to persuasion is said to occur when a person become convinced about a particular matter as a result of the content of the information he received.

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