Answer :
Grahanna publishing uses CUSTOMER departmentalization.
Customer departmentalization involves segregation of customers based on the products which they consumed. Companies which produce different line of products usually use this method to manage their customers. Different departments are formed in the organisation based on the types of customers that buy different products.
Customer departmentalization involves segregation of customers based on the products which they consumed. Companies which produce different line of products usually use this method to manage their customers. Different departments are formed in the organisation based on the types of customers that buy different products.