Answer :
A business want to rebrand because to change consumers attitudes toward the company.
What is business?
An economic activity involving the production and sale of goods and services undertaken with a motive of earning profit by satisfying human needs in society is called business. All business activities are economic activities and are done for the sole purpose of earning money. It involves production or procurement of goods and services. A manufacturer is involved in production, while a shopkeeper is involved in procurement. Sale and exchange of goods and services is done to satisfy human needs. One time dealing in goods or services cannot be termed as a business.
The business should happen on a regular basis. Returns can never be certain in business activity. This happens because of external factors which are outside the control of the business organization. Profits play a vital role in any business. Business risk refers to possibility of inadequate profits or even losses due to uncertainties e.g., changes in tastes and preferences of consumers, strike, increased competition, change in Government policy etc.
Who is consumer?
"Any individual who purchases products or services for his personal use and not for manufacturing or resale is called a consumer. A consumer is one who is the decision-maker whether or not to buy an item at the store or someone who is influenced by advertisement and marketing. Every time someone goes to a store and buys a shirt, toy, beverage, or anything else, they make a decision as a consumer. Consumer refers to any person who purchases some goods for a consideration that has been either paid or promised to pay or partly paid and partly promised."
To learn more about consumer here
https://brainly.com/question/13420317
#SPJ3