Answer :
Brands vary in the amount of power and value they hold in the marketplace iconic brands like a pple, g oogle, and h arley-d avidson have achieved substantial brand equity.
What are brands?
Brand means to a business and marketing concept that helps people identify a particular company, product, or individual. Brands are not ta ngible, which means you can't actually to uch or see them. As such, they help shape people's perceptions of companies, their products, or individuals. Brands commonly use identifying markers to help create brand identities within the marketplace. They give proper value to the company or individual, giving them a mer ciless edge over others in the same industry. A "brand is considered to be one of the most valuable and important assets for a company. In fact, many companies are often referred to by their brand, which means they are often in separable, becoming one and the same. C-oca-Cola is a great example, where the popular soft drink became synonymous with the company itself. This means it carries a t-remendous monetary value, affecting both the bottom line and, for public companies, shareholder value"
What are brand equity?
"Brand equity is a marketing term that describes a brand’s value. That value is determined by consumer perception of and experiences with the brand. If people think highly of a brand, it has positive brand equity. When a brand consistently under-de livers and disappoints to the point where people recommend that others avoid it, it has ne gative brand equity."
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