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"the number of items in a product line represents the and the total number of product lines a company carries represents the ."

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The number of items in a product line represents the product line length and the total number of product lines a company carries represents the product width mix. Product line is a group of products that are related because they are marketed through the same types of outlets, falls within given price ranges, functions in a similar manner and are sold to the same customer groups.

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